The phrase, Poi Tukua, was aptly named by Māori Language Academic, Sir Tīmoti Karetu, to send poi beyond Te Ao Māori (the Māori world). Poi Tukua encouraged people from all walks of life to engage in Te Ao Māori during the FIFA Women’s World Cup 2023TM.
Poi Tukua cemented poi as an international symbol of empowerment for wāhine (women) and was a way of showing our support for athletes. People brought their own poi to the tournament or collected one of many that was available around stadia. It was a great chance to support our athletes throughout the life of the tournament and beyond.
We want everyone to cherish and respect poi, whilst also having fun! You can still join the Poi Tukua movement to grow our legacy and nurture the journey of poi. Kia kaha tātou mā, give it a go!