Foodie? Five things about food in New Zealand

Environment – we're a plant paradise.

New Zealand’s position in the world provides the right ingredients to grow a wide variety of healthy produce. Great soil, clean air, plenty of water, and a temperate climate create the perfect growing conditions. There are fewer pests and diseases than in many other countries and a lot more space to grow. That’s why our growers produce more than 100 varieties of fruits and vegetables every year on 80,000 hectares of land.

Health – healthy food, for all, forever.

More sun means healthier food. Our higher summer UV levels help produce higher levels of natural antioxidants in the skin, flesh, and fruit seeds. Fresh, quality food that tastes good and is high in nutritional value promotes wellbeing for consumers both at home and across the world.

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Ingenuity – science helps us grow.

Ever had a Kiwiberry? Our growers are agile and innovative. They're experts in using science and technology to develop new kinds of fruit to meet customer demands. We have a globally recognised track record of success in new fruit development and breeding new cultivars. That’s why you see basket-loads of new fruits like cherries, blueberries, and Kiwiberries.

Safety – eat up, no worries.

New Zealand-grown produce is safe to eat. It’s grown to international standards and codes of best practice. In fact, our food safety legislation scores 100/100 on the Global Food Security Index. Consumers know they can trust the New Zealand brand.

Tiaki – it’s all about care.

This Māori principle of tiaki is our drive to care for our people, place, and planet for the future. Our growers care for the land with future generations in mind, and sustainability at the heart of what they do. They respect the environment and use sustainable techniques to ensure they can grow healthy food intergenerationally.

So, if you’re looking for the world’s healthiest, tastiest, most innovative produce, we know a place.